Who doesn't like to drive around in an uber? The premium aspect of this really sets it apart. Cabs are easier to come by, however for those special occasions where you want to show up in something a little fancier - an uber is definitely a requirement.
This wasn't particularly insightful. "solve a real problem", "listen to customers", and "be accessible to your market" you could replace Uber with Company X. A more specific analysis would have been interesting.
Agreed - but up until now what has been able to compete with cab companies - and many people who don't live in a metropolitan area have yet to hear about uber or what makes them different from just a cab - or them thinking that it's someone's own private vehicle.