[vladimirralev]

Just make the metric to be money and it will work. It takes a big re-org to put the tech tasks in terms of profits, but it's possible to a big extent. Break the software into ownership domains that are peer reviewed and monitored on how much money they contribute. Then sell the software in packages assembled by customers or your internal marketing and solution consultants. This way you encourage the developers to talk to the customers or marketing to collect input and requirements what needs to be done next. Developer can choose to work on something profitable or something cool and obscure, but make no money on it, it's his choice. In both cases, the developer is motivated to be efficient.