[rocky1138]

Assuming this is why he is a former president:

“I tried to put our name on the trucks and he didn’t want any part of it,” said Edward Albertian, a former C&S president, to Bloomberg. “He wanted to continue to be stealth and operate in this little, dinky Keene, New Hampshire, marketplace.”

Little, dinky marketplace that brings in over a 1 billion dollars in sales...

[jlgaddis]

... by 1991.

"According to Bloomberg, the company had sales of $21.7 billion last year ..."

[pmorici]

Seems like the no names on the trucks thing could also be about efficiency. How much does it cost to get a truck painted with the company logo?

[wavefunction]

It costs a meaningless amount for a company of this size. Perhaps the anonymity is more valuable though.

[Houshalter]

It's not really valuable, most companies want to get their names out there.

[ErikHuisman]

They are wholesalers. They don't want to compete with the brands of their customers. The unmarked trucks drive business.

[epc]

Also makes it more difficult for the competition and market analysts to gauge the company's activities.