[icey]

If you're starting a company, and you can't explain it in that amount of space, you either need to try harder or you really need to consider refining your ideas.

The reason the elevator pitch is such a highly stressed aspect of start-up marketing is because investors have notoriously low attention spans from listening to pitches all day, every day.

A solid pitch that is concise at least lets them decide if they have any interest at all before going into the deeper details.

The Human Genome project can be explained in less than 120 words. I have a gut-feeling that that you aren't talking about decoding DNA.