[sarreph]

That's an interesting initiative. However, aren't you, by definition, using an algorithm to track Twitter usage in order to tailor results?

[joeroot]

No. We go through a user's followers by hand; identify common influencers and interests; cross reference these against interesting content from a range of sources. We will eventually look for scalable aspects, however right now we're trying to figure out what works best on an individual level.

[sarreph]

Okay. Are you identifying common influencers and interests off the top of your head though, or is that computed somehow?

[joeroot]

Right now no. We use intuition to extract these. We're taking notes though!

[sarreph]

Good luck then in that case! :)