[stuff4ben]

What a great opportunity it would be for someone to replace the traditional role of the publisher with what the blog-author calls a "lightweight service". Then authors could go directly to these disaggregated services for marketing and editing and then to Amazon for e-publishing. The traditional publishing houses are going the way of the dodo and print newspaper.

[AaronChua]

Yeah, I fully agreed with your view. That is why I am building a service that allows authors to easily create an iPhone application simply by uploading their book. The idea is to use the iPhone application as a base from which the authors can build their community or fans upon.