| 1. Pick a niche or industry you want to work with. 2. Get in touch with owners/managers in your chosen area. 3. Take them to lunch and discuss their business. Watch their face and when they show you a pain point, try to pinpoint the cause. 4. You should discover more than a few problems they would spend money to have solved if you talk to enough of them. 5. Follow up with an email thanking them for their time and mention again how you have been giving some thought to a particular pain point. Try to find an article, software package, etc that attempts to solve their pain point and send them the link. 6. Build a true MVP (should be embarrassing, yet offer value to them), and follow-up with an email. Tell them you have been thinking more about their problem and wrote up a quick dirty app that might help them. Offer to demo it for them. While demoing discuss how much their pain costs their business. 7. Iterate based on their collective feedback. 8. Based on the discussion about pain costs, come up with a value-based price for your solution. 9. Refine your MVP, follow-up with another demo. Sell them a subscription to your solution. It may still be rough, but you should be able to demonstrate value and savings compared to their pain costs. CLOSE THE DEAL. 10. Follow-up 11. Iterate 12. Follow-up 13. Iterate 14. Follow-up 15. Iterate 16...Rinse... Repeat. |