[falk]

It seems like a lot of people in the tech industry are smitten with the the corporate leadership of popular companies like Amazon, Google, Apple, Facebook, etc. These people may have created great products and companies but people need to realize that you're not their friends. They have mostly have different interests than you. I noticed this a lot when the PRISM scandal happened. I saw people actively defending these companies saying that their leaders would never allow such a thing to occur. I think a lot of this has happened because of clever marketing. Advertisements like "Dear Sophie" by Google [1] or "Music Every Day" by Apple are designed to be touching and pull on your heartstrings. You owe these companies nothing. They don't need you to defend their actions. Your interests aren't always aligned. I will be very surprised if writers at the Washington Post are now allowed to write about the hardships of being an employee at an Amazon Fulfillment center. That type of story just doesn't align with Bezos' interests.

[1] http://www.youtube.com/watch?v=R4vkVHijdQk

[2] http://www.youtube.com/watch?v=fDUKt_XgfJ4