[josefresco]

... or just fall in love.

(tip: you can't screen for it)

[calvin]

Exactly. You can't write a business plan for love. It happens, or it doesn't.

[timr]

you can't really write a business plan for a startup, either. ;-)

[swombat]

I'm wanting to make some lewd joke about iterating rapidly and keeping a keen eye on your key metrics, but I've been told it's not the done thing around here.

If I tried really hard, I'm sure I could work out an exit/IPO into it too.