[ok_craig]

I'm not 100% sure either but I suspect it's more about Google taking their design to a new level. These kinds of effects have been seen elsewhere before but it's interesting to see Google implementing them for their own real product pages. It looks good.

[crisnoble]

I agree the design is great, but they are still having issues with @2x images in the dropdown menu with a >768px retina device. ;)

see: http://imgur.com/t9ofYe5

[PommeDeTerre]

It may look pretty to some people, but it's horrendous to use in a desktop browser, especially when you just want the important information.

The video is a time-waster, without offering any useful information.

It then takes a bunch of scrolling just to get to the first panel with the basic details. Of course, they're quite limited, and interspersed within a bunch of irrelevant marketing nonsense.

Then even more scrolling is required to get further details.

The "Everything you care about ...", "Endless entertainment ...", etc. panels are huge space-wasters, without any useful information. I personally find them very distracting, too, due to how the page and background move relative to one another. They require more scrolling to get past.

It takes yet more scrolling to get to the "Tech Specs" link. Of course, it's broken for middle-clicks, so you're forced to open the specs inline. The font is unnecessarily huge, and there's excessive whitespace, resulting in even more scrolling just to view the specs. I don't even see any way to close the tech specs unless you scroll all the way to the bottom of them, and click the "close Tech Specs" link.

Finally, the useful pricing information is way at the bottom of the page, assuming the potential customer has even bothered to scroll this far down.

The useful information could have easily fit within one page that didn't require any scrolling whatsoever, without all of the marketing nonsense, and without the useless space-wasting imagery. I would be very pleased if I never had to encounter a page like that one ever again.

[ok_craig]

This isn't a product page made for anal programmers who want every bit of information condensed into a box the size of a terminal window. Average consumers are enticed by emotion and this is set to deliver in that respect.