[theg2]

I know Twitter did this (primarily) in response to the AP hacking, but I fail to see how this change is going to help organizations (say...news) with multiple people sharing an account for business purposes.

We want to secure with 2 factor here in our offices, but it involves giving 10 people the app and possibly getting spammed every time someone logs in. I realize they went for this approach rather than have your average user type in numbers but I can't help but feel confused by this move.

[snowwrestler]

It is astounding to me how many companies who clearly want, welcome, and benefit from organizational users, fail to provide admin experience that works for organizations.

Why doesn't Twitter (and YouTube, also a terrible offender), simply allow multiple accounts to manage a corporate channel? Like Facebook does with Pages, or Google Analytics with profiles?

Instead we have to either share a single password among multiple people (not secure) or use third party apps like HootSuite (and now your security totally depends on that app, not Twitter).