[minimaxir]

In testing, Express members ordered from Instacart, again according to Mehta, two or three times weekly. The caveat to the Express deal is that delivery is only free on orders over $35.

So Express members are spending $70-105+ per week on groceries? I guess Instacart must be a hit with families.

For those kinds of users who spend $280-$420 per month on groceries, $99/year is relatively small.

[jmduke]

Napkin math is saying that you'd only have to purchase thirteen orders a year (13 * 7.99 = roughly 104) at above $35 each to recoup your investment. Even for someone living alone, that's very easy to do.

[MaxGabriel]

All of my Instacart orders have cost $3.99 in shipping -- and that's for a shopper living alone whose office provides meals on weekdays.