[KirinDave]

All ads do, for most people, is focus attention and create a "brand sense." IBM used to meticulously cultivate a very "professional" sense of their brand, for example.

As a basis for product awareness, there is nothing wrong with this. For example, I was drawn to Nikon DSLRs over their competition when I learned saw the Danny Choo Nikon ad (I read a lot of what Danny Choo produces and I like his writing). Once I started researching on my own I found the camera I wanted and bought it (D90, btw). All the ad did was provide a signpost, should I feel ashamed or manipulated? I definitely did research and agonized over the exact camera and model to get, so I don't feel like I was tricked into a bad, shameful purchase. Nor do I feel particularly manipulated by choosing this brand over any other, there were specific features (mentioned in the ads) that I decided I wanted to prioritize.