[vitd]

While I agree with his premise, he doesn’t give a lot of useful advice on how to implement his suggestion. In the case of the menswear website, how does calling people and using a spreadsheet help? People on the phone can’t see the clothes. Also, who are you calling in that example?

In the case of the project management idea - again, who do you call to get a job implementing your idea?

The code idea is probably a reasonable one for some people, though coding is often much harder than it looks.

Finally he says, "The problem is not what you’re missing; it’s that you are not leveraging what you have,” but he gives no advice on how to do that practically. It’s good advice, just not useful without more information.

[fourspace]

My goal wasn't to give specific advice to people in certain situations. My examples are hypothetical; maybe I didn't make that clear.

Instead, the point of the article was to motivate you to go actually make sales, create value, and build relationships. None of these things require a developer. Do I know who you should specifically call to test the market in a given context? No; that's your problem to figure out. The point is that you CAN figure it out.

[armenarmen]

I was thinking the same. Calling to sell suits might not be the best route, but setting up an etsy or something would be a pretty tech-free way to go about testing the market. Plus it would make you learn how to talk to people that could send you traffic.