[mgaphysics]

This makes sense when there is, in fact, a story to tell. Depending on the item, I think that the story can be simplified by concentrating on the BENEFITS of the item. For example this is the description of a watch for sale in a daily deal I just received on email:

Lancaster XXXX Quartz movement Case diameter: 43mm Mineral crystal protects watch Stainless-steel case; black dial Water-resistant to 165 feet (50 M)

Rewrite, with story:

When you hit the street, do it with style and confidence. The Lancaster XXXX features a big face, steel case (unapologetic rhyme there), and a quartz movement that is more reliable than your cell phone service! Oh yeah, and if that unassuming pothole is deeper than you thought, this watch will survive a dip in the water.

So you get the general idea, there is a story in the benefits. After all, how many people buying a $10 watch really care or know what a quartz movement or mineral crystal are?

[Dylan16807]

>a quartz movement that is more reliable than your cell phone service

Is this talking about being able to make a call, or the time reported by a phone? The former is a non-sequitur and the latter is a lie. This would not make me very impressed with the seller.

[mgaphysics]

I would bet my ten dollar watch that you are a developer and not a marketer. I suppose that you might point out that geckos can't really talk, and Flo will not answer your questions about car insurance :)