[jasondemeuse]

How does this research _not_ have the goal of keeping humans from doing "wasteful and damaging stuff"? The long term point is to have only a few cows that can create tons of beef without being slaughtered. Sounds much less wasteful, more efficient, and less damaging to me.

If your only other problem with this is that they're working on changing the product rather than the behavior of an entire population, without actually giving a hint on how you would go about changing that behavior, you're just complaining for the sake of complaining.