[peeplaja]

If your A/B testing is about color schemes and buzzword order, you're doing it wrong. Random spaghetti testing is a surefire way to waste your time.

“Green vs orange” is not the essence of A/B testing. It’s about understanding the target audience. This starts with research, and your hypotheses are validated with split testing. Doing research and analysis can be tedious and it’s definitely hard work, but it’s something you need to do.

Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it. It’s about relevancy and perceived value of the total offer.

Unless you have the ability to foresee the future, it's impossible to know in advance which language, content and layout will resonate the best with your target audience.