[aroman]

I agree with the statements presented by the article (i.e doing real work on iOS sucks), but I don't really see what the title of the article has to do with its content.

What led them to draw the conclusion that the productivity app market is on the "cusp of change"? I see only an explanation that the market has a systemic and fundamental problem -- not that there is any definable change in sight.

[ananddass]

Sorry, I should have added more references in that connected the dots better. A lot of capital and talent is flowing into solving the problem. Thus, we are likely to see some big shifts. --$4 billion invested into "business/office" software on iOS since 2010 http://readwrite.com/2013/06/25/a-new-golden-age-of-producti... --Mailbox's exit to Dropbox --Quip openly calling for a change to the word processor https://quip.com/blog/introducing-quip

[aroman]

Ah, thanks for the followup. So basically the point is that people are recognizing the problem isn't just a growing pain of early mobile adoption, but rather is a serious and fundamental problem that needs lots of money and effort to tackle (but which offers correspondingly massive rewards, they expect).

[jimbokun]

"--Mailbox's exit to Dropbox"

This article puts into perspective why this could be a potentially huge strategic play.

If you can convince people to use MailBox as their client, saving every attachment to DropBox by default, and continuing to push for DropBox integration in other iOS apps, DropBox could become the unofficial file system of iOS and the solution to the "complex workflows" cited in the article.