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Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st (techcrunch.com)
69 points by floydpink 4709 days ago
9 comments

For those keeping score, this gives another win for Khosla Ventures, SV Angel, a16z, and First Round. Here's the tally for those who invested in companies that have been acquired by Y! since Mayer took over:

CrunchFund - 3 (Stamped, GoPollGo, Tumblr)

True Ventures - 3 (OnTheAir, Snip.It, Lexity)

Khosla Venture - 3 (Snip.It, Xobni, Rockmelt)

SV Angel - 3 (Snip,It, Xobni, Rockmelt)

Google Ventures - 2 (Astrid & Stamped)

Spark Capital - 2 (Tumblr & Lexity)

Jack Herrick - 2 (Qwiki & Astrid)

Greylock - 2 (Tumblr & Qwiki)

First Round Capital - 2 (Xobni & Rockmelt)

Also to note, Lexity & Jybe were founded by former Y! employees.

It should be noted that "win" is a relative term in Rockmelt's case, since there was only a $60-70M return on a $40M investment.
Fair enough. However for what is believed to be an acqui-hire and a team that has some lofty ambitions, I think the founding team and investors must have been happy that the team/product found a nice home.
RIght. But this would never been termed a win by any VC. Perhaps the earliest founders.
Wouldn't the VCs have had preferred stock and gotten liquidation preference before the earliest founders?
Have they acquired any companies that were 100% bootstrapped?
Playerscale is the one off the top of my mind that was totally self-funded.

In addition, I could not find funding data on a few others when completing my research so not sure if self-funded or not: Alike, Loki Studios, GhostBird Software, Rondee, Ztelic

This acquisition reminds me a lot of Hunch. It's a similar size in terms of team + cost per team member. $2-3M/employee. And, Hunch's core tech seems to have gone into the eBay homepage, which is what Sarah is proposing Yahoo do with Rockmelt.
That's true of Hunch at eBay, though it should also be noted that the new homepage was originally spearheaded by Milo employees, an acquired startup that also is creating new products in eBay (read analyst day reports and look for "eBay Local" for hints).
Why can't you poach employees for less than $2M each?
Other than Tumblr, it seems like all the other acquisitions were of companies that were on their way down.

Edit: Also add Lexity to the list with Tumblr.

That doesn't seem totally fair. To say they were on their way down is pretty negative. Sure maybe some of their explosive growth was slowing down but I know more than a few still had some tricks up their sleeves. Outside of Tumblr and Lexity, Astrid and Summly were poised to continue to innovate since the founders/team have products that continue to surprise.

At the end of the day, some of the startups are by founders who are pretty early in their careers (e.g. Summly) and would like to have a win under their belt. Yahoo's shopping spree seems to validate a lot of successful products not just in terms of popularity but also talent and product innovation.

Lexity was a rumoured $30 - 40m (AllThindsD) on $6m in funding with the business remaining active.
Lexity also had a business model and were solving a legitimate problem.
60-70 Million for talent? Wow. I suppose Yahoo is trying a novel approach to recruiting: target startup founders/employees, give generous equity offers (via acquisition price) as well as a 'win' on the resume (successful exit). I have to say, it's a pretty compelling offer...
Not sure what level of talent is left at Rockmelt other than their founders. It hadn't been doing well for a long time so I imagine the cream of the crop had already left. (I know one such person who had already left for Google)
They can easily get talent for much much less.. just by posting an ad in the "Who's Hiring?" thread. There are many talented people who want to join Yahoo, but feel HR/gatekeepers are too much of an obstacle to even apply.
Novel means new. This isn't new. This is an acqui-hire.
Does anyone have any real insight into the strategy behind all of these acquisitions? Apart from blasé speculation about acqui-hiring (for what products?) and supposition that Yahoo executives are merely stupid, I'd be interested to understand the broader pattern. It's a real news story, and something is going on.

There is a strategy. What is it?

Yahoo needs talent to succeed. Yahoo, in general, cannot compete with Google, Facebook or smaller startups for talent. They're better off now than they were prior to Marissa but they're still a definite second best. So they are buying talent to stock the shelves with first rate devs and leaders - mostly in mobile. At some point - say in 6 - 18 more months - talent may come to work for them to work with some of these smart people they're acquiring reducing their need to acquire companies at such a frantic pace. It's a smart strategy.
Bear with me while I ask a dumb question. Why pay $70M to acquire a startup just for their engineering and technical talent? What's the going rate for a really good engineer nowadays, $150K? Why not just offer $180K? That difference adds up to a lot less than $70M.
When you acqhire a startup, you're not just buying the engineers they hired. You're filtering out all the engineers they didn't hire.

It takes an enormous amount of work to find that good engineer in the pool of unemployed workers. This is why big companies pay for sourcers, recruiters, referrals, interviewers, etc. In a typical company, that 1 good hire resulted from looking through hundreds of resumes that didn't cut it for one reason or another.

When a company does an acqhisition, they short circuit all that work, and get a pool of vetted, battle-hardened engineers who are known to work well together. That's worth a lot more than just the engineers' salaries, because there was a lot more than just their salary that went into convincing them to work for the startup.

If they just offered $180K, a number of the employees would turn it down, because they go to work for the intangibles like having good coworkers or working on interesting products, and the only way that Yahoo can bring them on board are to keep those intangible perks intact until they find a way to assimilate them into the mothership.

That's worth a lot more than just the engineers' salaries

I call bs. It's honestly insulting to every Yahoo employee to hear this argument that these guys coming to yahoo via a dying start up are worth several multiples.

Your entire post doesn't even touch upon the fact that most of these companies are failed companies. They aren't exactly companies whose talent created a product that was killing it. Just as you give credit to them being a team, you should also discredit to them failing--not as criticism but to be consistent in trying to value them fairly.

Devils advocate would be of course that you are buying a team that didn't execute, and paying a lot of premium on it.
I think that to get on the radar screen for acquihires, you have to have had at least some success executing, i.e. you launched a product that is usable. You may not have launched the right product, you may have failed to find a market, but it shows that you can build something and deliver it to the public.

There are many teams, particularly in big companies, that fail to do even that.

So why not offer $200K and require proof of currently working at X?
There are two parts to getting good employees: finding them and getting them to work for you. Many startup employees, by themselves, will not work for Yahoo for $200K/year. Many startup employees will work for Yahoo for $150K/year if all their favorite coworkers are working for Yahoo and they get to work on a product they're familiar with. The only way to bring them over is to bring them over as a block.

Many people in the startup world don't understand this, but the vast majority of people in the labor force are not primarily motivated by money. You need to pay them enough to feel like they're not being taken advantage of, but beyond that, they go for work environment, interesting coworkers, challenging projects, and other intangibles. To have any chance at all of hiring them, you need to provide those and not just money.

(Google understands this very well - they explicitly state with their offer that most people who work for Google do not do so for financial gain. They do it because they want to be a part of something great, and have really intelligent coworkers, and be given a flexible and creative work environment. Yahoo has a big challenge matching this, given their current lackluster stable of products, and Marissa's trying to jump-start the virtuous cycle and bring in folks that people would want to work with.)

It's not fair to your existing employees, so you would end up having to pay all of them more money as well. This gets very expensive very fast. Quite often cheaper just to acquihire and end up paying the engineers (Existing and new) $150K.
How do you pronounce acqhire? ack-HIRE?
I go with ack-Hire because Acui-hire sounds too much like they're being hired from the sea.
I pronounce it "Acqui-hire", and I've sometimes seen it spelled that way, but "acquihire" looks wrong to me in print.
It's actually a good question - I have a friend who is a technical recruiter, and she specializes in hiring entire departments from other companies. Her strategy is usually to offer a "leader" (quite often the manager, but sometimes the sr. technical player) who will take a role in convincing the others to come on board. Signing bonuses are usually around $200K-$500K depending on seniority, and vest (or the repayment portion disappears) after 2 years. The person responsible for convincing the others to come on board usually gets an additional $500K or so.

But, this is for departments of 6-10 people.

One reason why offering a higher salary is a non-starter, is that, in order to properly level those new employees, you end up having to pay all of your existing engineers more money as well. So, if you increase your existing engineers salary by $30K * 10,000 engineers, you just paid $300 million/year as opposed to paying a one time fee of $70mm.

My thoughts exactly. I'll broadcast this to Yahoo right now. Im a desirable hire in the Bay Area, who is working at a 200M+/year profitable company and on mobile. Give me a $1 million signing bonus and Ill leave my current team, and deliver those experiences and successes right onto your lap. The real issue here is this is a reward to investors for there failures. There is some other part of this story were just not privy to. It's a VC back deal. Apple only paid for Color's 20 engineers for $5M.
because when you're on $150K, and enjoy your work, you won't jump ship to work with a dinosaur like Yahoo just for a pay rise?
I must be missing something. So Joe works as an employee at Somethingly earning 150k and won't jump ship to Yahoo for a pay rise. But after Yahoo acquires Somethingly -- and likely shuts down its product -- Joe will choose to keep working at Yahoo because...? Given that Joe presumably didn't have a say in the acquisition, what are the (non-monetary) merits of post-acquisition Yahoo over pre-acquisition Yahoo?
You're missing the effect of inertia. Most people do not continuously re-evaluate whether they would choose to be working at their employer if they were unemployed and seeking a new job. Instead, they continue the current status quo until things are blatantly wrong for them, and only then start looking around. This frees up mental energy to focus on things like actually getting their job done and having a life outside of work.

Yahoo is betting that it wouldn't be able to induce someone to jump ship, but once they have jumped ship, their work environment is "good enough" to keep them. Well, most of them.

It's the same reason why magazines and online services bill by subscription (it's a lot of effort to get someone to subscribe, but much easier to keep them subscribing), and why ISVs bundle a lot of crapware with major platforms (users wouldn't knowingly install their products, but if they're already installed they won't bother to remove them), and why UX designers make the default settings whatever benefits the company most (most users never change the defaults).

This article might disagree with you:

Yahoo Keeps Buying Startups That Don't Make Their Own Apps http://readwrite.com/2013/07/03/yahoo-qwiki-lawsuit-chaotic-...

Oh my. Yahoo has lots of problems with execution, we shouldn't be surprised if due diligence is another example, especially when they think they're in the 11th hour.
well considering Yahoo doesn't power their own search engine, maybe they're okay with teams who are adept at creating great UI and UX wrappers around 3rd party licensed technology.
This is actually quite sad considering Yahoo has an excellent research division in Barcelona in information retrieval. Maybe they should start funding them more instead of letting them fund themselves with huge european projects.
I thought they were dropping/had dropped Bing? Is that not accurate?
Why do they need talents? they need marketing strategy and profitable products, and a bunch of middle level engineer to implement it.

after all, talents can simply quit their jobs after acquiring

Rockmelt has (had) a very strong leadership team (founders were very successful in the 90s), and a number of strong engineers.

It seems clear that this is an acquisition for talent, since they're shutting the product down with less than 30 days' notice.

For <$70MM, that could be a relatively cheap acquisition of talent that has proven their ability to make things (if not necessarily proven their ability to make a product that people want to buy - which is where Yahoo's responsibility and vision come into play).

For <$70MM (and for a company that raised $40MM), that could be a relatively cheap acquisition

How much money Rockmelt raised says little about how good of a deal Yahoo received. The reverse may be true: Yahoo may have had to pay way more than the real value simply to ensure a return to the investors, not because it valued the company at the price paid.

raising $40 million...the investors most likely just made their money back at best. Maybe 2x for the early investors?
The investors should have taken a loss. It was a failing business.
Many people were very successful in the 90s... It was way too easy, not necessarily an indication of talent or strong leadership.
Quote from 20 years in the future: "Many people were very successful in the '10s... It was way too easy, not necessarily an indication of talent or strong leadership."
Bail out the VC who sit's on public company boards.
I think Yahoo just needs great engineers and acqui-hiring is a good way to get them quickly. I think that as long as Yahoo can keep the teams together, they have a good shot of building some great tools.

If I was to guess their strategy: Sumly + Tumblr + Rockmelt looks like a new content distribution system.

Marissa's a woman. Women like shopping.
Can the sexism, dumbass.
Why does yahoo keep buying companies simply to acquire talent? Isn't it just easier to just post a job ad? I don't think there's a shortage of talented programmers working in social media.

Someone please explain.

According to the article that this comment of mine discusses: https://news.ycombinator.com/item?id=6141238 that's the only way they've found to acquire mobile talent after treating it very badly in times past. Sounds like no matter how energetic the recruiting, people in this field aren't going to jump to them unless they have little or no choice.

Key sentence fragment: "In each instance, Yahoo has locked up engineers with two- to four-year contracts...."

They could offer good work conditions and autonomy and get best of breed developers for $200,000, but they say that sort of salary is outlandish and they prefer to pay VCs several million per talent acquisition instead, claiming that makes more sense. But does it really.
They couldn't do that because it would break with the valley's tradition of engineer salary price-fixing.
Has Yahoo ever tried to offer $500,000+ to rockstar mobile devs? Until it tries that, it is lame to argue that it must get talent from deadpooled companies.
That doesn't get the same PR as all this M&A activity. And the PR helps them get more talent.
Is this the best PR you can get for a $70M budget?
But you always have a choice. Nobody can force you to be acquired... that would be slavery. The seller can require as part of the deal the buyer offer to keep a certain amount of people at a certain pay. Buyer can accept that deal or negotiate. But at the end of the day, every employee has a choice to sign the new contract or not. So anyone who got "locked up" in a 2-4 year contract did so because they felt it was a good move for them (or at least better than not having a job).
It's a silly "choice;" employees shouldn't be treated with handcuffs. You should be offering them a clear incentive to NOT leave with the cash.

Unfortunately, a lot of developers going to work for a startup have a starry-eyed perspective that the 80hr week is going to pay itself back in droves and without the golden handcuffs. Then reality sets in; the seller doesn't necessarily think much about his employee's outlook -- "dude, you get to work for Yahoo!!!!"

Employees of startups need to be reminded to not take cuts, because the buyout should be gravy; it will likely never come or come with a heavy ball-n-chain.

Indeed. But I'm pretty sure they got a "sign this soon or leave" offer than many chose not to refuse.
Even then, they can leave Yahoo at any time if they change their minds. They'll just lose out on their big payday.
Outside of California they might be ... hindered by non-competes. I was once in this position: https://news.ycombinator.com/item?id=6148918 and one of the many reasons I didn't accept the offer was that non-competes were enforceable in my state, the contact had a nasty one, and the acquiring company did business with so many of the area's organizations that I would have been seriously disadvantaged when it came time to separate.
Having never been in this situation, what stops a developer from signing and doing almost no work for Y! while they ride out their contract? I feel like if they get fired they could just claim that Y! didn't want to pay them, so they fired them instead.
A lot of people do this.
One thing could be that buying a team is worth more than buying a bunch of people to make a team. Not sure if that is always true.
The OP to this https://news.ycombinator.com/item?id=6140982 mentions that Yahoo is going to some effort to keep them from being "rejected by the host" as previous mobile efforts and their employees have been. See the end of page 2 and beginning of page 3.
To be honest, they are buying failed teams as most of the acqui-hires they've done are of companies which are struggling to raise their next round.
A team that built a failed product is not the same as a failed team.
Agreed - it is not always true. But I would rather have a team building successful products rather than the other way round.
how does buying a team actually work - when the company gets bought from the shareholders, can't the employees tell yahoo to piss off and not sign new contracts? how does the process look like?
Typically the purchasing company will have an idea of who are must keeps, etc. They'll then put financial incentives in place that would typically exceed free market (golden handcuffs...in a manner similar to startup vesting (X amount of shares or X in cashola vesting / released over Y amount of time))
If you're going to joke around about handcuffs, you can't misuse "free market" at the same time. The offer doesn't exceed "free market", it simply exceeds market.
Ahh..true. My bad.
Sure, anyone is free to not be acquired. And there is not usually any guarantee that everyone will be acquired. There is usually going to be some sort of retention bonus offered to people to stick around a few months beyond the acquisition period. But if a team is working well together (regardless if the actual product was a success or not, or the circumstances around their acquisition) and people enjoy having a job and the buyer is not a complete train wreck, many people will go with it (if nothing more than to have a job while you start looking). A good team that is used to working together can have a slight edge over a new team built from scratch.
From the OP of this https://news.ycombinator.com/item?id=6140982, which mentions that "In each instance [of acquisition], Yahoo has locked up engineers with two- to four-year contracts...", it sounds like the employees are given a 2-4 year contract to sign, or they can leave ... which would be a voluntary separation without unemployment etc.
It's an interesting point. Onerous contracts signed under duress are not valid in many jurisdictions. Threat of dismissal, the "sign this or else" ultimatum is considered duress. Also, in some countries this scenario would certainly be considered constructive dismissal. As it is though their jobs at the old company don't exist nor does that company and they have not consented to work for the new company, so this is absolutely not voluntary separation, it is dismissal, and they are absolutely entitled to unemployment.
But is that really a "sign this or be dismissed" threat? It seems more like a "Company X is dismissing you. We (Company Y) are offering you a job. Would you like to accept?" type of situation. Which is a lot better than a "Company X is dismissing you. We (Company Y) are not interested in you either. Good day." type of situation.
I can't imagine that would work, otherwise every company would do something like that to get out of paying unemployment. Like... "We're not firing you, we are just going to pay you minimum wage now, and if you choose to quit, that's your choice."
That's a constructive termination, and in theory your unemployment office would consider it to be such. I've only collected it twice, and in both cases the company that laid me off made ridiculous claims it was for cause, they seemed to be very savvy about the games some employers play.

But see jack-r-abbit in the other subtread, this will be done as a layoff in a soon to be dead company (which obviously won't care about its increased unemployment insurance payments) and an ... opportunity to join the other company, of course on their terms.

That's the most expensive set of Chromium extensions.
I think a lot of this is a side-effect of it being socially unacceptable to have 10x (or more) pay differences between good and bad employees at tech companies. That sort of thing is tolerated on Wall Street, but not SV.

Prediction: SV business leaders will find a way to meaningfully tie pay to performance more than they currently can, and offer the best 3-5x what the average earn.

The current system is just too roundabout.

If Marissa gave $70M to HN for acquisitions for Yahoo, who all would you guys acquire and why?
If I had any clue what their strategy actually was, I could give you a coherent answer.
I'd buy my own company and split the proceeds among us, naturally!
Isn't it an immense amount of negative PR to buy an app and shut it down? Why does this keep happening?
You think people actually cared about Rockmelt, the "social web browser"?
I did for quite a while actually. I loved the social browser concept, but the fact that I couldn't get extensions like lastpass to work in Rockmelt killed it for me and drove me back to vanilla Chrome.

I still wished them well though, their product was good and their customer support was great. I'm sad to see the brand go away, but I'm pleased for them that they got acquired. Hopefully they go on to do well at Yahoo!

I don't use Rockmelt, but I did use Flickr and delicious. Yahoo is the touch of death for web applications and I've grown to resent their tendency to buy and ruin services I use. This case with Rockmelt is more of the same: I don't use it myself, but the people who do are now less likely to like Yahoo.
I've heard they finally gave Flickr some TLC and Meyer is looking to revive it... Too bad I already migrated away a long time ago.
What did you migrate to?
Yahoo better be planning something big after all these purchases.