[lynchdt]

Have any of your customers used the metrics they gleaned to size up an ad-blocker white-listing offer themselves?

[seanblanchfield]

Not so far as we are aware. Not many sites have gone down the whitelisting route, for the kind of reasons discussed in the post above. That said, lots of our customers are discovering just how badly they are affected. Some sites have more than 64% of their visitors blocking their ads, and are facing extinction.

[lynchdt]

The metrics you provide are certainly useful in putting low ad-revenue in some context for a business.