[lynchdt]

The first paragraph of the "recent study" you linked.

"In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet."

What kind of category is "somewhat or extremely important" and how is 1000 people of undisclosed circumstances (other than being American) representative of people that use the internet?

The study that is linked from "the majority are not bothered by the static, non-intrusive ads" asks users of Mechanical Turk to look at an ad and rate it on its "annoyingness". Each user was paid 25 cents flat, and 2 cents per ad to a 172 ad maximum - so there's a $3.75 incentive maximum on completing the test will ratings on everything.

How annoying is any ad that you are being paid to stare at? That's missing the point completely.

I don't buy this sentiment that ad-blocking will be the end of the internet. Continued innovation on payment models, and content worth paying for is what we really need.

[dwild]

Content worth paying is what we really need? Then why we don't have it currently? As far as I know, nothing stop that kind of content to appear...

However blocking ad stop good free content to appear (maybe not much, but it still affected, unlike the type of content you want).