[joosters]

Good point about the rate varying a lot based on the audience - I imagine that tech sites have it worst for blocking rates.

I wonder how the rates vary for tablet/mobile viewing? I'd guess fewer users manage to block ads on these devices?

[seanblanchfield]

Oh, and blocking rates on mobile/tablet is very low, probably consisting of ISP-level adblocking. That will shortly change though - the adblock community is hard at work creating mobile versions.

[seanblanchfield]

The rate is actually highest on gaming-related sites. I guess that audience is usually sufficiently technical, and is also habitually bombarded with aggressive advertising.