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by jalfresi
4708 days ago
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>>That fancy CC form will NOT sell a single thing. It will however stop people from paying.
>Citation needed. I'm getting pretty tired of this attitude. Don't get me wrong, I'm all for healthy skepticism, but if you can't grasp the basic understanding that the biggest hurdle to conversion is friction in the purchasing process then your in the wrong business mate. This isn't rocket science. |
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The "biggest hurdle to conversion is friction in the purchasing process". We're talking about the "enter credit card details" stage here. Which is hardly the "biggest hurdle to conversion" -- it's where conversion has mostly already been made.
You first need (a) a decent product, (b) to present it nicely on the web page, (c) good copy, (d) appropritate calls to action, (e) a pricing strategy, (f) to get the customer to decide to buy. Only then the "friction in the purchasing process" (with respect to entering credit card details) comes into play. At the very last stage of conversion.
But that's beside the point.
In my question I didn't specifically doubt that the "biggest hurdle to conversion is friction in the purchasing process".
I merely asked the parent to qualify why he thinks this specific form will "stop people for paying".