[jalfresi]

Sure, he's called Jacob Neilson and he wrote a shit tonne of books on the subject about ten years ago.

Although I understand that its the norm to ignore previous computing history for the illusion of inventing something, more so if it's pretty.

[hussong]

It's Jakob Nielsen. While he can be a bit of a smartass sometimes and is not undisputed in the usability community, his books are definitely worth reading.

[Volpe]

Guess you ignored the "excluding call-to-authority" part of my post.

No one has tested this form. So just putting it down seems premature.

I'd prefer people to be data driven, than just cargo culters.