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by dualogy 4705 days ago
[Edit: original thread title was "why isn't every CC form like this?"]

Because it's completely unneeded.

Typical web designer wet dream. Fancy-schmancy visual design fluff, robbing screen real-estate and bandwidth for a freaking "credit card" background image, and will it still work even 2 or 5 years from now when all web dev standards have once again turned 180° and future browsers render stuff like this way-off or not at all? Oh it won't, but you web designer dude will happily fix this at a charge of only 1.5 man-days? Well, neat!

Don't get me wrong, it's fun to spend a week or three "optimizing" an approximate 0.000001% of your web app's UX with ideas like this. I get it. Been there, too.

I see another issue --- with the CC now looking more real, the user also gets closer to the "physical reality" of "I'm parting with cash". Once I see my card's logo I'm instantly more hesitant. It's been shown that the more "layers" away from real physical payment a transaction is, the "easier" a customer proceeds with it.

2 comments

I see another issue --- with the CC now looking more real, the user also gets closer to the "physical reality" of "I'm parting with cash". Once I see my card's logo I'm instantly more hesitant. It's been shown that the more "layers" away from real physical payment a transaction is, the "easier" a customer proceeds with it.

Isn't it a good thing, if people are more responsible with their money?

I mean, yes, most web merchants would be much happier if all their customers spent the diaper bill and the mortgage payment on product, but I don't think you're supposed to say that out loud on a public forum. It's considered gauche.

Agreed. As a designer, I don't want to waste space with this for two form inputs, not including the CVV. On pages asking for your CC information, there's generally a lot more than just this going on, and the possibility it creates confusion for those who think it is merely a graphic representing a card, and not part of the process itself, during the most important aspect of the sale just doesn't fly with me.