[pbhjpbhj]

Max Clifford I think it was said something along the lines of "there's no such thing as bad publicity".

If people are discussing something then you've made them aware of it, you've shown them "this is worth discussing" and you've displayed it as normative. Ergo promotion.

Samsung have got more publicity from this guy than they'd have got if they paid for it. Indeed the conspiracy theorist in me wants to research whether this is actually the primary method of promotion that was intended ... but that's just madness.