[chaddeshon]

I think search engine ads could also be great. We haven't done them yet because we need to target very specific low traffic phrases. This has made it difficult to get our Adwords quality score high enough that Google will actually run our ads. We need to create more landing pages that are specific for those ads, and that is going to take time. When did get some ads show in the "Display Network". Near as I can tell, the visitors provided by those ads were not in our target market at all.

We've done Twitter and not Facebook because we are marketing to developers and IT/Eng Managers. I think they are more like to follow accounts about the tech they use on Twitter rather than Facebook.