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by paulradtke 4711 days ago
I can't give a profound ad-expert explanation, but when I land on an app, my decision to install it or not depends on the reviews/ratings. Your app has only 2 reviews visible (I can't confirm they are the only reviews) with 4 and 5 stars. Really not bad, but unless a review clearly says it's better than bloomberg, stockwatch and whatever, I would still classify your app as just another one. AND, this is also a big point, human inertia is also a factor, if somebody already use a stock app, the tendency is to stick with what they already know. But you're really on the right track, as you're getting their attention. Maybe you're just missing a deal-maker somewhere, an intangible...
1 comments

Hey Paul, thanks for the feedback!

Yeah, agree on the deal-maker. Maybe we can tweak the app copy to see if that improves the downloads.

Also, we have a lot of reviews (250+), but since we just updated the app, the ratings don't carry over.

P.S. but even before this update, with 250+ ratings visible, there wasn't really a noticeable difference in installs.