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Yes, this is what bothered me most about the article. I see ideas just like jokes that a comedian or writer comes up with. Writers will all tell you they keep a notebook of ideas, meaning they're constantly capturing every moment they think they can fit in a standup routine or movie or whatever. I do the same as a computer programmer. Every time I think of an idea for an app or business, I note it, and in doing so I've developed essentially a background process in my brain that's always seeing if my sensory inputs have any good business ideas. I have a long list now and when I want to make something I literally just sort the list. And much like a comedian, I have no problem telling people my ideas, because I have so many of them I'm at the point it's depressing to think that I'll never live long enough to build them all.