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by consonants
4715 days ago
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Doubt it. If firms could analyze and deconstruct the purchasing decisions and preferences from such 24/7 feeds, it will just allow them to more efficiently funnel money from the consumer to the top. The lower income market is intensely profitable, mostly due to the limitation of choice a disenfranchised person has. It's disconcerting that, literally knowing everything about you, puts advertisers in a position to accurately target you in insidious ways. Advertising is incredibly good at convincing people that they need [product] as it is. Assuming the 'rational actor' theory ever treaded water, this sinks it. It does seem like the logical progression for Google and friends. What will be interesting is how such invasive monitoring will be pitched as innocuous. People seem to be a-okay with corporations mining their data, though. |
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From what I've seen, this has actually started to attract foreign owned corporations in some industries like food (snacks in particular), I'm sure that's not the only industry.
>It does seem like the logical progression for Google and friends. What will be interesting is how such invasive monitoring will be pitched as innocuous. People seem to be a-okay with corporations mining their data, though.
Agreed. From someone trying to get into the data mining space, I feel like the "positive" direction to go in is to basically admitting that there is no putting the lid back onto this box (simply too valuable to many services and provides utility for people can't be botherd to learn more outside of how to press buttons) and trying to make data more valuable to people on an individual level. (instead of just for sigint agencies and their outsourced private equity owners portfolio companies like BAH).