I know it is not quantifiable but the effectively free marketing and goodwill that Twitter get from open sourcing Bootstrap must be worth many millions.
That "get" will quickly become a "got", as they've finally moved away from github.com/twitter to their own independent github.com/twbs repository, as was the plan for a long time:
http://blog.getbootstrap.com/2012/09/29/onward/
- supporting Twitter does not do any damage (unless you'd argue it's subject to the mass surveillance problem and should therefor be avoided)
- you're not being locked in, you can drop it at any time without any consequences