[AndyKelley]

So you checked the headline with a few people who are not in your target audience?

[tobylane]

You check understanding with the low domain-intelligence end of your target audience. That could cause confusion whether someone is the target or not.

[skyebook]

Just don't mention that you're choosing them based on their lesser intelligence.

[lifeisstillgood]

Low domain-intelligence - probably bet put as low domain-knowledge - in other words does this make sense to people who don't know the jargon and fashions of web developers.