[mdda]

Actually, the UK is ahead of the US in equity (and debt) crowdfunding (the JOBS act is moving the US to the same place gradually). See, for instance, http://www.seedrs.com/ (or http://www.growingbusiness.co.uk/crowdfunding-your-next-sour... for an overview).

[bencollier49]

I don't get how this isn't illegal.

Limited companies are restricted from selling shares to the public. How do they get around it?

EDIT: Scratch that, looks like the FSA green-lighted it. Wow.