[wicknicks]

I find it very interesting how the fact that making the rules of the game "obvious" changes the way people approach. If you think about it, almost all content on the internet follows this rule: share-or-die.

But here, after slapping the die part on the face, people are forcing themselves to post the link on twitter. Very cool!

[H3g3m0n]

I would hardly describe requiring people to spam as cool. More like fucking annoying. Also you have no idea what the content will be until you have propagated the spam, it could just be penis pills.

[kristopolous]

It would be like

"Before we allow you in our restaurant or show you a menu, you must give us a positive review on yelp."