[eaurouge]

Here's the statement I have the biggest problem with:

That’s because willpower is a finite resource. No amount of willpower alone will make you get up every morning to run if you hate running.

You're just making excuses for your potential customers. Your willpower may be finite but you can choose to spend it on the things that matter the most to you. You can also improve your willpower, and you can place yourself in environments where you have to use less willpower to achieve your goals.

So, yes, if you're healthy enough to do it and you want to get up every morning and run, you can build up enough willpower to do it. Period.

I have to admit that after I read that statement, I just skimmed the rest of your article. You can't just make a bunch of fallacious statements earlier in the article then expect a few qualifications in the ending paragraphs to make it all okay.