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by qq66
4713 days ago
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The people saying "raise the prices" don't realize that the scarcity of the restaurant is an asset in itself. Restaurants become famous for being impossible to get a table at. The chef is more respected by his or her peers and the media. Newspapers write articles about the restaurant. The restaurant's cookbook starts selling more copies on Amazon. The chef is invited to an interview on Food Network. None of these things happen if they raise the prices until there's no excess demand. Ferrari also has a long-standing policy of manufacturing "one fewer car than the market demands." |
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