[guybrush0]

All the lessons sound great, but in lieu of advertising or conferences, how do you make the first 10 sales? The first 100?

Surely it's not sufficient to simply "build it and they will [magically] come" unless your product is incredibly niche and solving a very painful demand.

Is the author a superb personal marketer, or did he literally sell 2 copies of his software to friends and then everything snowballed from there?

The sales graph suggests there's something else going on, and I really want to know what it is!