| "Maybe $20/month isn't the right model. Maybe there's a different model you can consider where you'd have fewer customers, but those customers would be at a much higher price point." Another model to consider would be to have different private label companies (that you control) serving up essentially the same product, priced differently, and offered through a different company name. For example you have basecamp where you can manage unlimited projects at $3000 per year. But it's possible that Boeing might pay $50,000 per year if they got even a higher level of service and a personal account manager. [1] Now you could do this by adding a tier to basecamp but you could also be your own competition with basecamp just for the bespoke offering. Figures arbitrary to make a point. [1] Sold by a professional sales force or some other higher cost method than adwords. For example I'm helping to investigate, as a favor, solutions for Physician scheduling. I'm amazed at how cheap the service is. I know that the group that wants this would easily pay much more to solve the problem in a turnkey fashion. But the current offerings are being sold on price only as a way to get attention. (And not doing a good job at it for that matter.) |