Hi Egreg, I'm going to go ahead and say that yes it is. In the sense that every piece of content you share online with your name on it is publicity.
That includes that instagram photo of a great day at the beach, that blog post you wrote about reaching your 50th paid user, or a retweet of a hacker news article about lisp.
In each case you're saying look, that's me, that's what I do, and that's what I stand for.
It's called content marketing. And everyone is doing it if they're aware of it or not.
Hey Egreg, I've met Peter Shankman and love what he's done with HARO. However we're doing a few things differently.
First, it's global from day one. So we have a much lower volume of overall queries to start with. However we've already made connections in the UK, India, US, & Dubai (where we're based).
Third: any content creator (not just reporters) can use it. That includes movie producers (product placements), event organizers (speaking opportunities), etc.
Also we're putting a bit more focus on design/branding. Hope this answers your question. Do you use HARO?
That includes that instagram photo of a great day at the beach, that blog post you wrote about reaching your 50th paid user, or a retweet of a hacker news article about lisp.
In each case you're saying look, that's me, that's what I do, and that's what I stand for.
It's called content marketing. And everyone is doing it if they're aware of it or not.