[CBC440]

Marketo's costs for enterprise level service requires a long term bet. The company I work for has invested millions in Salesforce integration but 8 months later I've received 1 lead which was dead wrong.

Our industry doesn't lend itself well to social marketing so that may be part of it, but I wonder how many businesses will actually see a return from using Marketo. Executives stuck in the sunk cost fallacy will keep them going for a few years even in their worst accounts. Their market presence is so recent that their retention rate has nowhere to go but down.

[inthewoods]

I have to ask: what did they spend millions of dollar on in terms of Salesforce integration? The software is integrated with SFDC right out of the box (it is, as they say, a native SFDC app - whatever that means). It took us a total of 6 weeks to launch and about 1-2 weeks of work on the SFDC side.

Are you counting just their services, or other things?

Just my opinion, but if your company spent that much money on integrating Marketo with Salesforce, something is deeply, deeply wrong.