[macspoofing]

>I can't imagine people were so naive they would think Facebook would let this platform be a "level playing field".

I don't blame people who would think that back in 2007. This was a new way to build and deploy applications. It could very well have worked out great (e.g. Amazon for example, has been largely successful in building an e-commerce platform for third party vendors that also compete with them. Not to mention competitors (e.g. Netflix) using AWS). Having said that, after developers were burned by Facebook, Twitter and Google, I don't think anyone should trust social-cloud platforms enough to base their entire business on them.

[samstave]

Amazon has a lot smarter people working for them on a far more complex product.