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by dmgrow 4708 days ago
Thus far we have seen our transactional emails also going to Promotions, as well as our standard marketing emails.

This could be both good and bad. Bad because as you mention, the user won't see it immediately even if they requested it. Good because if the user actually uses and likes your service, they may start to take those transactional emails to their Priority inbox which could train it to also respect the marketing type e-mails as Priority as well. Again, this would only happen if the user actually likes your service.
2 comments
dugmartin 4707 days ago
I'm using Mandrill to send out my transactional email. I'm hoping this change doesn't force me to get back into the mail server business - that is something I gladly pay to outsource.
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buro9 4707 days ago
Exactly my concern.

Transactional email deliverability is more important than marketing emails to me. If needs must, I'll host my own again... but I really like not managing email servers and fighting blacklists.

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buro9 4708 days ago
Hmm.

I hope Gmail figure this one out... the transactional emails should always hit the inbox. I think most users would be fine if the marketing emails hit the promotions tab.

I'm not sure it should be all or nothing... but I know that every user would agree that the transactional emails that they explicitly want should hit their inbox.

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