Nike ran a very similar campaign in the late 90's that asked a similar question: What if we treated all athletes the way we treat skateboarders?
Running http://www.youtube.com/watch?v=tM8LZdDzs-8
Tennis http://www.youtube.com/watch?v=sYYpcCDSMz0
Golf http://www.youtube.com/watch?v=oHsemRRvVrM