[ssharp]

One reality of beer is vomit and alcoholism. Another reality is people, of many socioeconomic demographics, including successful people, enjoying it socially without vomiting or alcoholism. Of course you sell on benefits.

And maybe ironically and/or coincidentally, the only thing I associate Red Bull with is drinking it with vodka.

[notahacker]

I'm not sure how much effect it's had on sales figures, but I'm convinced Red Bull is the only soft drink whose flavour is actually improved by adding vodka.