[Scryptonite]

They could have considered a four letter domain and a two letter top level, if they had to have a length of 7 characters.

Even so... 'netprint.io' anyone? Would make a bit more sense than 'lob.com'. If they did actually purchase 'lob.com' from someone else, they could have cut the price they paid down to $50 or so if they found 'netprint.io' acceptable (Which is actually available at the time of writing this).

[mwg986]

How does netprint.io make sense? It's 10 characters and lob.com is 6? Am I missing some thing? Lob.com or even just "Lob" by itself I don't think conjures a particular image in most peoples mind. I think they can take this and make it their own thing. Then again "Lob" is weird, we'll see I guess. I do like netprint.io tho, it just isn't quite as memorable/kind of generic.

[Scryptonite]

How does 'lob.com' make sense for a "Cloud Printing for Developers" company? At least 'netprint' (some imaginary word that probably has to do with nets, networks or internet, and prints or printing) better conveys the meaning of their service... That and '.io' conveys some meaning to most developers.

[Casseres]

How does 'amazon.com' make sense for an "online retailer" company?

eBay?

newegg?

Apple? Granted it was originally Apple Computer, but they dropped the "Computer" from their name because it gives them flexibility to be recognized for much more than just computers.

IMO, if you want to be a run-of-the-mill company, choose a descriptive name so that you can be easily picked out of the phone book. But if you want to be an exceptional company, don't limit yourself with a restrictive name.

[mwg986]

Sorry I wasn't thinking and posted the reply before I was finished by mistake. I think the lack of specific meaning for "Lob" or association with anything in particular is beneficial enough to put aside the strangeness of it.

[jrarredondo]

Probably as much as google did for search back in the day.