[6cxs2hd6]

His essay nails it.

This is priceless advice. For free. If you could follow it without coaching hep, you wouldn't need YC (except maybe for the connections and networking).

The tricky part is that the wisdom is utterly simple. [1]

So if you say it concisely, it sounds like a fortune cookie. A lot of people won't believe it. They'll ignore it. Or they'll twist it into something unnecessarily complicated, and/or remap it into what they want to hear.

Maybe you could drop some Zen koan on their asses to stop them cold, a sort of mental slap to the face. Or more realistically, you could do what pg did -- write a somewhat long but clear essay. Hang enough flesh on the skeleton to get people to consider it.

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[1] Simple is the sense of "not complicated". But not in the sense of "easy". It's hard work. On the other hand, it's gratifying work when you're getting feedback from real people and acting on it. Running that loop is energizing. But you need the energy because it's incessant.