[danhodgins]

Remember, it's people who pull out credit cards to buy your product, not borgs.

People have hundreds of things they want from you and/or your company. Your product is just one of those things. That leaves 99 other things you could provide that have the potential to absolutely delight them.

In other words, what are the 99 ways BESIDES your product that you could delight your customers or make them more awesome?

Paul is right - consulting doesn't scale if you're paid to do it. But man does it make people happy if you share your time and creativity generously.

Happy people are more likely to have a higher customer lifetime value. And you can take that straight to the bank.