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by marcamillion 4716 days ago
Whoa....this footnote flies in the face of the 'charge early' crowd:

[8] If you have to choose between the subset that will sign up quickest and those that will pay the most, it's usually best to pick the former, because those are probably the early adopters. They'll have a better influence on your product, and they won't make you expend as much effort on sales. And though they have less money, you don't need that much to maintain your target growth rate early on.

Very interesting perspective.

1 comments

Note that is probably written for the Startup goes VC route. It may be different for the Bootstrappers.
True. Either way...a famous refrain is to charge as quickly as possible.