[Spooky23]

You need to understand the secret handshakes and domain trivia in a particular enterprise space to be successful.

I have worked in government IT for years. When some breathless sales dude tells me that he has some sort of amazing solution for X that allowed Goldman Sachs to cure the common cold, I'm intrigued. When the sales dude doesn't know what a government procurement contract is, I just shake my head, because we probably wasted an hour or more talking about it. Worst case scenario, the sales dude captures the imagination of some big shot and gets fired because instead of selling stuff, he wasted 6 months filling out forms and missed his quota.

The guys who sell to my vertical already know how I'm going to buy the product, and sell to the attributes of the product that matter to us.