| Thanks, I needed that. Since I haven't launched yet, I have
a big file system directory (a folder)
of articles on how to get initial publicity
and users. While there is a lot good in
that collection, it has looked to me like
in total it wouldn't be good enough to
get my little airplane
off the ground. For an example of the contrast, PG's
essay had essentially no mention of
an important
role for publicity -- e.g., contact
a writer at C|NET, TechCrunch,
etc. for an article. Instead the
essay had something that a founder
could do on day one -- contact people
they know and ask them to try it.
Or try it for them and give them the
results. And find a way to get feedback
and then tweak the functionality.
Good. The essay just went to the top of my
stack of how to launch. Best
face validity with also the best
author credibility, experience, and background of anything I've
got on how to launch. Sounds good. Write a little more software
and then launch, one user at a time
-- people in the family, people I knew at school,
neighbors on my street, the guy I buy
pizza from, the guy who repairs my car,
etc. Maybe I'll print up a supply of business
cards that invite people to connect to the
URL and then use the e-mail address there
to give feedback! Heck, maybe I will even be able to get
some useful feedback from some VCs! |